We strongly believe that active investment management is the best way to deliver market-beating returns over the long term.
One of our core beliefs is that markets are not efficient. This means that, whatever the economic conditions, we believe there are always investment opportunities for those who know where to look. Our fund managers strive to add value for our clients and to outperform their peers through active stock-picking.
We value original thinking and independent research. We believe that our sizeable in-house analyst team gives us an edge in making investment decisions. We only invest in companies that we know well.
We do not change our investment principles just because they are out of fashion with the market place. This resolve has stood long-term investors in our funds in good stead while market fads have come and gone.
We do not follow the herd. The consensus view can often be incorrect, so we give our fund managers the freedom to follow their own convictions.
Long-term investment horizons
We are investors, not short-term traders. We invest in companies with potential, rather than chasing short-term price trends.
Even the best businesses suffer dips in their fortunes from time to time, and at M&G we accept this fact, and refuse to allow ourselves be distracted by such short-term market noise. We take a long-term view of our holdings and our fund managers remain invested in companies where they believe there is more value to come.
The most powerful investment tool for investors is time. We believe in investing early and staying invested for the long term.
The value of investments will fluctuate, which will cause fund prices to fall as well as rise and you may not get back the original amount you invested.